Pharma 3.0: Doing Digital Health Better

Digital health solutions have the potential to solve many healthcare problems. Yet despite initiatives to unlock the value of digital health for pharma over the last decade, we're yet to see success at scale.

At this critical point, it’s worth reflecting on what didn't work, how we can learn from past experiments, and how pharma can move from opportunistic to strategic digital initiatives with real impact.

In this report, experts from the HealthXL advisory team, pharma and digital health companies look at:

• Building a framework for better digital health solutions
• Understanding the fit for digital in pharma and moving away from ‘one size fits all’
• Choosing success metrics that resonate
• Rethinking internal resources and partnering for a successful ecosystem
• Tailoring business models to achieve long term objectives.