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March 26, 2020

Digital Therapeutics, Clinical Trials, Barcelona

Events
Chandana Fitzgerald
&
Hanna Phelan

HealthXL and Almirall were lucky to  have had a chance to run this event back in February in person in Barcelona prior to the COVID-19 escalation, and wish everybody in Spain and beyond well during these tough times. Below is a roundup of the discussions we had with some of the prominent leaders in health.

Connecting with digital health leaders and learning the current processes shaping the industry is at the centre of all our events. HealthXL Global Gathering in Barcelona was an invite-only event of the world’s leading healthcare innovators. 

We focused the discussions on two key themes - educating each other about the opportunities Barcelona presents in being a conducive health hub, and asking some of the ‘real’ questions on digital therapeutics payment models.

Barcelona as a Digital Health Hub

What we learnt: 



Barcelona is not only known for its architecture, food and beaches, but also for its advancements in biotech research, healthcare services and a thriving start-up scene. In this session we explored through the eyes of the local movers and shakers why Barcelona is the right place to be for digital health, what opportunities it presents, and outline some of the successes to date.

Frederic Llordachs, Co-founder of Doctoralia, shed light on the successes of his company’s clinical connection service and the facilitative environment for this success found in Barcelona. The strong Barcelona pull factors were also energetically highlighted by Mateu Hernandez CEO of Barcelona Global who made an excellent case for the affordability, accessibility and research acumen drawing in the global community of digital health innovators. Barcelona was flagged as being highly accessible for the large hospitals to open their own innovation departments as it is more affordable than other cities in Europe - serving as an excellent test bed for innovations in a real world environment and providing a reasonably priced, highly educated workforce.

A testament to the potential of Barcelona was the quickfire showcase of the first cohort selected for the Almirall Digital Garden. These first start-ups have been chosen for the 9-month acceleration program based in the beautiful and historical settings of the Barcelona Health Hub.

The Digital Garden powered by Almirall, allows startups focused on developing innovative technology-based services and solutions to play a relevant role in tackling dermatology challenges. Led by Francesca Wuttke, CDO of Almirall, the Digital Garden differentiates from other accelerators by taking no equity in the companies accepted into the program and has been built for success by closely studying other programs working to accelerate startup innovations elsewhere in the sector.  Internal leaders from various groups at Almirall serve as voluntary mentors to these start-ups as well. 

This first cohort will be ready to graduate to Venture funding in September armed with complete business cases and a partnership willingness and know-how.This session made a strong case to all stakeholder groups for coming to Barcelona for a business card and not just a postcard! While Jorge Fernandez, Director of Innovation at EIT was also positive about the potential of Barcelona as a focal point for digital health development, areas for improvement were also flagged, including the need for increased transformative initiatives and a breakdown of legacy silos of expertise. 


We can provide an introduction on your behalf so that you can contact them directly with any questions/queries on this topic. Simply click on the link below to request an introduction.

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Digital Therapeutics: Modalities of Deployment and How to Get Paid 

What we learnt: 

The excitement around promising new modalities enabling the delivery of much needed DTx offerings was matched with a realisation around all the unknowns that still remain around DTx reimbursement and regulation. The recent German Digital Health Act was mentioned by multiple panelists and speakers as being a potentially promising precedent for other European countries to follow as a framework. 

Dr John Reeves CEO and Founder of Conversation Health and Tommy Kok Annfeldt of Biogen gave an insightful presentation on how Life Sciences are starting to leverage voice enabled DTx solutions. Three fundamental ways that conversational AI will power DTx according to Dr Reeves will be: 

  1. Newfound access, reach and frequency of clinical insights and interaction
  2. Transformation from flat text to deeper meaningful interactive conversations
  3. AI will complement current services with the aim of cutting costs and increasing coverage 

It was recognised by the group of experts we had on stage and in the audience that DTx holds the potential to take out a lot of cost from the system by meaningfully treating comorbidities but there remains a concern that it has become a buzzword. 



The DTx state of the nation panel saw some hard hitting questions fielded by Lisa Suennen to some very capable panelists in the form of Jessica Shull, Digital Therapeutics Alliance, Celine Ullman, Almirall, and Anish Shindore, Sanofi. Who is being reimbursed? What pathways have they taken and how can the successes and failures be truly translated into action. We walked away learning that we probably need to ask the payment questions sooner than later, and that DTx companies should start befriending health economic outcomes studies.

Beats Medical, Kaia Health, Psious and Bold Health - all featured in the DTx innovators panel discussion described how they are navigating the health plan space via either self pay or co-pay by their insurer. There was consensus that we need to try and think integratively in light of these traditional pathways. We need to combine the tech, the service economics and the context of the patient continually. This signals a shift in new dynamics of the relationship between patients, caregivers and physicians. 


We aspire to continue these very necessary and relevant conversations albeit perhaps virtually in the coming months. We were glad to have had a chance to run this event in person in Barcelona prior to the COVID-19 escalation, and wish everybody in Spain well during these tough times.

HERE is a lighter version with pictures, anecdotes and speakers from the day. 


We can provide an introduction on your behalf so that you can contact them directly with any questions/queries on this topic. Simply click on the link below to request an introduction.

Request an Introduction

HealthXL events have gone virtual

With COVID-19’s uncertainty across the globe, we hear daily about events getting cancelled. But it is more important now than ever to stay connected with the right people. 

Share insights, connect, collaborate and benefit from:

Contact us today for more information.

We can provide an introduction on your behalf so that you can contact them directly with any questions/queries on this topic. Simply click on the link below to request an introduction.

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HealthXL Digital Health Meetings

Want to join the discussion now?

Join our Digital Health Meetings and take a deep dive for 75 minutes into topics like digital therapeutics, patient support, telehealth, clinical trials, dermatology and many more. These Meetings are not regular webinars: No audience, no recording and no hiding behind a screen. You actively participate in a discussion to solve your present challenges and design the future of digital health. And with a free account on our Community Hub, you stay connected and up-to-date on the latest news and insights, allowing you to fully immerse yourself in the topic before, during and after.

Telemedicine & Virtual Care Delivery
Telemedicine & Virtual Care Delivery
Telemedicine & Virtual Care Delivery
Telemedicine & Virtual Care Delivery

Primary Care - The Front Door for Virtual Care Delivery

26th January @ 10.30am EDT

Join us for this session on Primary Care - The Front Door for Virtual Care Delivery.

Featuring
John Mattison
John Mattison
CMIO , Arsenal Capital
Kristi Ebong
Kristi Ebong
SVP Corporate Strategy, Orbita
Featuring
John Mattison
John Mattison
CMIO , Arsenal Capital
Kristi Ebong
Kristi Ebong
SVP Corporate Strategy, Orbita
Telemedicine & Virtual Care Delivery
Telemedicine & Virtual Care Delivery
Telemedicine & Virtual Care Delivery
Telemedicine & Virtual Care Delivery

Digital Biomarkers

27th January @ 11.00am EDT

Join us for the second running of our Digital Health Meeting focused on Digital Biomarkers. Apply quickly to avoid disappointment.

Featuring
Rick Bartels
Rick Bartels
Managing Partner , DTxCC
Aahuti Rai
Aahuti Rai
Chief Strategy & Growth Officer at Ampersand Health
Featuring
Rick Bartels
Rick Bartels
Managing Partner , DTxCC
Aahuti Rai
Aahuti Rai
Chief Strategy & Growth Officer at Ampersand Health
HCP and Patient Engagement
HCP and Patient Engagement
HCP and Patient Engagement
HCP and Patient Engagement

Data analytics & AI – Driving a more personalised experience for Pharma customers

28 January @ 11.00am

Join us for this event, meet new people, share your thoughts with leaders and keep the connection strong through this time.

Featuring
Natasha Gray
Natasha Gray
VP, Head of Data & Analytics at ViiV Healthcare
Rosie Kime
Rosie Kime
Senior Director Strategy and Planning MCE at ViiV Healthcare
Featuring
Natasha Gray
Natasha Gray
VP, Head of Data & Analytics at ViiV Healthcare
Rosie Kime
Rosie Kime
Senior Director Strategy and Planning MCE at ViiV Healthcare
Clinical Trials Optimization
Clinical Trials Optimization
Clinical Trials Optimization
Clinical Trials Optimization

Trial enrollment via social media

1st February @ 10am EDT

Join us for our meeting focused on Trial enrollment via social media where we will bring up 10 thought leaders together. Meet new people, learn and enjoy.

Featuring
James Allocco
James Allocco
Chief Technology Officer at PRA Health Sciences
Nicole Baker
Nicole Baker
CEO, Biologit
Featuring
James Allocco
James Allocco
Chief Technology Officer at PRA Health Sciences
Nicole Baker
Nicole Baker
CEO, Biologit

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