In our first ever videocast, we talk to Abir Sen, Executive Chairman and Co-Founder of Gravie. Entrepreneurship, consumer empowerment in healthcare decision making, and questioning the status quo are at the heart of this discussion.
In this podcast, Abir shares his learnings throughout his diverse career, his thoughts on our recently released report on the digital maturity of US Payers, including a discussion on consumer driven healthcare in the US compared to other markets (or lack thereof), why ‘’the key to success is a set of assets that help the consumer be better at health’’, how incumbents are reacting to new players in the health plan space, the impact of COVID-19 on the industry, and why fortune 500 companies don’t actually need Chief Medical Officers unless they are healthcare companies. We also unveil the surprising career Abir would have chosen if he wasn’t doing what he does now. As highlighted in our report that was based on interviews with some of the top US health plans, commercial deals made by payers in digital is key, but showing outcomes and impact from these is crucial, and that is where we may be lagging behind. Some of the work Abir does through his companies aspire to change that dynamic.
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Abir began his career as a consultant in Deloitte but after nine months on the job, and at just twenty-three years old, Abir and some of his colleagues decided to leave Deloitte and set-up their own startup company called Definity Health. Abir quotes the catalyst for this change as being the realisation that nobody else was going to give him the job that he wanted but himself! After successfully scaling Definity Health, Abir went on to do his MBA at Harvard University. His interest in founding and scaling companies of his own remained, and Abir went on to set up RedBrick Health, one of the first consumer engagement solutions for payers. After a few years at RedBrick Health, Abir founded his third company, Bloom Health, on the back of the Obamacare discussions that were emerging. Finally, Abir founded Gravie, where he is currently Executive Chairman and oversees the development of solutions that improve the way employers offer health benefits.
