We’re excited to share that since the start of July we have opened up our beta platform to all of our customers. In this blog, we discuss why we built it, how our members use it today and our vision for where we’re taking it next.
The Problem
Healthcare is complex, and innovation within healthcare even more so. We have been delivering briefing reports to our customers week in week out for over five years now. What this meant was lots of desk research, and collaboration with the HealthXL community of experts to corroborate our findings and give us some visibility on what is happening in the frontlines. This was hard work - each important data point - be it investments, published or ongoing research, regulatory status, patents, competitive intelligence - had to be captured from a different source. This was not only cumbersome, but also left room for error. This led to the inception of the HealthXL platform - a data aggregator that brought together these diverse data sets.
Early Internal Presentations on What We Wanted to Achieve
The Build
This was born out of our own need to serve our customers more effectively, but quickly they too wanted access, and doors began to open to new parts of their organizations; no longer just innovation executives, but the research and business franchises with whom they collaborate.
With a strong pull from our customers, we decided to open this up, and make it a core part of how we deliver value to our customers. To ground our decisions in what is truly important to our customers, and not just our imagination, we set up an Innovation Advisory Council, a group of ten senior executives from leading pharma and medtech organizations. These individuals engaged in monthly calls early in the scoping of making this a customer facing solution, a forcing function to focus on how this solution could be an integral part of how they work.
We opened up the beta to these council members and their close knit teams early in the process, allowing us to quickly identify the gaps we needed to fill with our product and services in order to help them move from learning about a new subject, right through to identifying the shortlist of companies they want to work with.
Additionally, the research team at HealthXL are our toughest critic, eating our own dog food on supercharge. Their work mirrors that of many of our customers, acting as a partner in crime to drive their innovation objectives. We had the voice of the customer ringing in our ears whether we liked it or not, a powerful asset and differentiator in everything we do at HealthXL.
As with any new venture, there were many ups downs, but we have come through with a solution that has already established its importance to our customer’s jobs, and a revised vision of how we can help them become more successful in the future.
The Solution Today
So, what are the core things our customers have access to today.
Visualise digital health market data, identify key players and potential collaborators
More than 70k startups, hospitals, investors, payers, pharma...with their investments, research, 510k announcements, commercial relationships and more
Your own designated HealthXL analyst
A member of our senior research team who understands the needs of the accounts they manage and act as an extended part of their team, collaborating with them to achieve their innovation objectives
Access to 100’s of pre-made landscape lists
Don’t waste time and energy starting from scratch, build on segments and verticals from remote monitoring to digital therapeutics that our research team are building on every day, constantly adapting to how these fast changing segments are evolving
Collaborate with colleagues to drive deliver on your innovation objectives
Create and see the most recent lists of companies being updated by members of your team
The Vision
Our vision is to make this platform the one true source for digital health. Integrating our focus on healthcare data and collaboration, we leverage expert led insights to help our customers make sense of new market segments, and provide them with the language they need to communicate this to internal stakeholders. The executives we work with are putting themselves on the line because they believe digital health can be a positive force in healthcare, and we want to help them be successful in driving that change.
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