Digital Marketing Manager


At HealthXL, we are working with leading brands in healthcare and the most exciting tech companies globally to drive new collaborations and enable innovation in healthcare and medicine.

A long, exciting list of customers to be proud of - Abbott, Bayer, BMS, Bupa, CSIRO, Florida Blue, IBM, Philips, J&J, Merck, MCRI, Northwell Health, Novartis, Partners HealthCare, Pfizer and Roche.

Who are we looking for

At HealthXL we are looking for an ambitious & pro-active Digital Marketing Manager who will be responsible for end-to-end management and ownership of all digital marketing across product & brand.

Working into the Marketing Director you will form part of a small team who make a real impact on a day to day basis within the business. You will be a pro-active, innovative, multi tasker who offers thoughtful opinions and always thinks about the customer at the heart of every communication. You will have a real passion for all things digital and thrive in a busy start up environment.

On a day to day basis you will

  • Work with Marketing Director to plan & implement overall digital strategy as part of the wider marketing mix
  • Manage HealthXL website content, updates & reporting to maximise engagement & lead generation (note: Google analytics experience a must)
  • Create & deploy digital marketing materials for events, product launches and  customer promotions.
  • Create, manage, deploy and report on digital push campaigns across quarterly reports, blogs, newsletters etc
  • Manage HealthXL social media platforms – mainly LinkedIn & Twitter to push content, engage with the audience and track, report, recommend and implement learnings.
  • Guide our LinkedIn paid campaign strategy to maximise ROI
  • Have knowledge of search and how to optimise the HealthXL name in the digital space
  • Define and engage with influencers to push content & build relationships
  • Work closely with the Product, Research and Sales teams to deliver on all of the above.

If this sounds like you, we’d love to hear from you

  • Experience working in digital marketing for at least 3 years
  • Eager to learn about and master new tools and technologies
  • Track record of success in managing digital marketing activities and monitoring KPIs
  • SEM/SEO is a plus
  • Strong writing skills

Also looking for the following qualities:

  • Enjoy technology: technically curious and enjoy learning about new products & how things work
  • Ability to rapidly switch gears while keeping in mind the bigger vision
  • You have excellent communication skills: written, verbal, and visual. You can write quickly and concisely, and are creative in ensuring you get your point across
  • Thrive on unpredictability and moving at a fast pace
  • Always have the courage to speak your mind, and share what might be unpopular opinions

On top of an amazing culture, we have a benefits package that includes

  • Competitive salary package
  • Great colleagues (we believe a great workplace is great colleagues)
  • Annual offsite retreats
  • Work lunches

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