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B2B2C Models for DTx Products

9th June @ 10:45AM EDT

Most digital therapeutics (DTx) companies opt to pursue B2B business models, such as partnerships with pharma, employers or payers. Ultimately, however, the end consumer will be the patient. This leads to complex models where DTx companies have to figure out how to be successful with a B2B approach while also excelling at activating and engaging consumers. 

At this meeting, we will look at how DTx companies can approach getting the right B2B2C business model and how to tailor the approach to the product and the market. More specifically we will discuss:

  • What are the most scalable and sustainable B2B models for DTx companies (partnerships with pharma, employers, payers, etc)?
  • How to make the B2B part work? What metrics can we use to understand the success of the model?
  • B2C marketing and communication strategies: what are the best practices to activate patients with the DTx solution? Post-launch how can people engage to complete the treatment? Who is responsible for doing this in a B2B2C model?
  • No one size fits all approach: How can companies test different B2B2C models at the same time? How can companies structure themselves to manage the implications of having more than one concurrent model to tackle, potentially in parallel?

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B2B2C Models for DTx Products

Eugene Borukhovich
COO & Co-Founder of YourCoach.Health
Omri Shor
Founder & CEO at Medisafe® Medication Adherence Platform
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B2B2C Models for DTx Products

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9th June @ 10:45AM EDT

Most digital therapeutics (DTx) companies opt to pursue B2B business models, such as partnerships with pharma, employers or payers. Ultimately, however, the end consumer will be the patient. This leads to complex models where DTx companies have to figure out how to be successful with a B2B approach while also excelling at activating and engaging consumers. 

At this meeting, we will look at how DTx companies can approach getting the right B2B2C business model and how to tailor the approach to the product and the market. More specifically we will discuss:

  • What are the most scalable and sustainable B2B models for DTx companies (partnerships with pharma, employers, payers, etc)?
  • How to make the B2B part work? What metrics can we use to understand the success of the model?
  • B2C marketing and communication strategies: what are the best practices to activate patients with the DTx solution? Post-launch how can people engage to complete the treatment? Who is responsible for doing this in a B2B2C model?
  • No one size fits all approach: How can companies test different B2B2C models at the same time? How can companies structure themselves to manage the implications of having more than one concurrent model to tackle, potentially in parallel?
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Participants

Participants

Eugene Borukhovich

COO & Co-Founder of YourCoach.Health

Omri Shor

Founder & CEO at Medisafe® Medication Adherence Platform

Anish Shindore

Founder & Managing Partner, GSD Health

Daphne Petrich

Senior Business Development Manager at HelloBetter

Richie Bavasso

Co-Founder, nQ Medical

Ricardo C. Berrios

Executive Founder, Adhera Health Inc

Rick Bartels

Managing Partner , DTxCC

Liron Rosenbaum

Vice President Strategy, NovaSight

Sarah Beeby

Managing Director, Liva Healthcare

Karine Soulat

Consultant, Wellthy Therapeutics

Maxime Champain

Lead, BDH External Innovation & Alliances, Search & Evaluation, Biogen

Marc Blanchard

Chief Development Officer - CDO at ATREON SA

Joseph Rubinsztain

CEO & Co-Founder, ChronWell

Ary Deleray

Personalized & Digital Health Strategy at Roche

Number of Participants


Up to 12
Date  
June 9, 2022
Community

B2B2C Models for DTx Products

Most digital therapeutics (DTx) companies opt to pursue B2B business models, such as partnerships with pharma, employers or payers. Ultimately, however, the end consumer will be the patient. This leads to complex models where DTx companies have to figure out how to be successful with a B2B approach while also excelling at activating and engaging consumers. 

At this meeting, we will look at how DTx companies can approach getting the right B2B2C business model and how to tailor the approach to the product and the market. More specifically we will discuss:

  • What are the most scalable and sustainable B2B models for DTx companies (partnerships with pharma, employers, payers, etc)?
  • How to make the B2B part work? What metrics can we use to understand the success of the model?
  • B2C marketing and communication strategies: what are the best practices to activate patients with the DTx solution? Post-launch how can people engage to complete the treatment? Who is responsible for doing this in a B2B2C model?
  • No one size fits all approach: How can companies test different B2B2C models at the same time? How can companies structure themselves to manage the implications of having more than one concurrent model to tackle, potentially in parallel?
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B2B2C Models for DTx Products

9th June @ 10:45AM EDT
Digital Therapeutics (DTx)

B2B2C Models for DTx Products

9th June @ 10:45AM EDT
Digital Therapeutics (DTx)
Eugene Borukhovich
COO & Co-Founder of YourCoach.Health
LinkedIn Profile
Omri Shor
Founder & CEO at Medisafe® Medication Adherence Platform
LinkedIn Profile
Anish Shindore
Founder & Managing Partner, GSD Health
LinkedIn Profile
Daphne Petrich
Senior Business Development Manager at HelloBetter
LinkedIn Profile
Richie Bavasso
Co-Founder, nQ Medical
LinkedIn Profile
Ricardo C. Berrios
Executive Founder, Adhera Health Inc
LinkedIn Profile
Rick Bartels
Managing Partner , DTxCC
LinkedIn Profile
Liron Rosenbaum
Vice President Strategy, NovaSight
LinkedIn Profile
Sarah Beeby
Managing Director, Liva Healthcare
LinkedIn Profile
Karine Soulat
Consultant, Wellthy Therapeutics
LinkedIn Profile
Maxime Champain
Lead, BDH External Innovation & Alliances, Search & Evaluation, Biogen
LinkedIn Profile
Marc Blanchard
Chief Development Officer - CDO at ATREON SA
LinkedIn Profile
Joseph Rubinsztain
CEO & Co-Founder, ChronWell
LinkedIn Profile
Ary Deleray
Personalized & Digital Health Strategy at Roche
LinkedIn Profile

B2B2C Models for DTx Products

Most digital therapeutics (DTx) companies opt to pursue B2B business models, such as partnerships with pharma, employers or payers. Ultimately, however, the end consumer will be the patient. This leads to complex models where DTx companies have to figure out how to be successful with a B2B approach while also excelling at activating and engaging consumers. 

At this meeting, we will look at how DTx companies can approach getting the right B2B2C business model and how to tailor the approach to the product and the market. More specifically we will discuss:

  • What are the most scalable and sustainable B2B models for DTx companies (partnerships with pharma, employers, payers, etc)?
  • How to make the B2B part work? What metrics can we use to understand the success of the model?
  • B2C marketing and communication strategies: what are the best practices to activate patients with the DTx solution? Post-launch how can people engage to complete the treatment? Who is responsible for doing this in a B2B2C model?
  • No one size fits all approach: How can companies test different B2B2C models at the same time? How can companies structure themselves to manage the implications of having more than one concurrent model to tackle, potentially in parallel?
When:
9th June @ 10:45AM EDT
Apply to attend
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