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Sustainable Business Models for DTx in the US

30th June @ 10:45AM EDT

Cracking the US market is no mean feat for digital health companies. For digital therapeutics (DTx), there is still no solid playbook for building a sustainable business model. Some companies head straight for the consumer market, others look to partner and build a B2B2C model, many do both. 

So how can companies plot out a business model that gives them the best chance of success? Join us to break down the opportunities and issues for DTx in the US:

  • Direct to consumer (D2C) can be an attractive initial route to market for some companies seduced by the potential of building traction, generating real-world evidence and fast revenues. However, this model needs strong financial support, so is the D2C model sustainable in the long term? 
  • While there has been significant growth in the number of DTx - Pharma partnerships in the last few years, implementing a sustainable successful business model between the two companies remains a challenge. How can companies partner up for success? 
  • Establishing coverage and reimbursement by public and private payers will be crucial for higher DTx revenue potential. What business models require product and physicians reimbursement to be successful? 
  • Most companies have many different business models, with independent pricing models and promotional strategies. What is required to be successful and clearly differentiate business models that coexist?
  • Flexibility in approach might be required, giving companies more options to build a successful model. How can companies organize themselves for this and stay nimble without losing focus?

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Sustainable Business Models for DTx in the US

Rick Bartels
Managing Partner , DTxCC
Ary Deleray
Personalized & Digital Health Strategy at Roche

Join this HealthXL Event today:

Participate in this Digital Health Sprint in order to:
- Deep dive into a topic over 2 focused sessions.
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You actively participate in this discussion. Spaces are limited to 8 - 12 people, allowing you to focus on quality in-depth conversations.

Don't miss your opportunity to connect with senior leaders to shape the future of digital health. Because only if you are prepared now can you lead the future.

30th June @ 10:45AM EDT

Cracking the US market is no mean feat for digital health companies. For digital therapeutics (DTx), there is still no solid playbook for building a sustainable business model. Some companies head straight for the consumer market, others look to partner and build a B2B2C model, many do both. 

So how can companies plot out a business model that gives them the best chance of success? Join us to break down the opportunities and issues for DTx in the US:

  • Direct to consumer (D2C) can be an attractive initial route to market for some companies seduced by the potential of building traction, generating real-world evidence and fast revenues. However, this model needs strong financial support, so is the D2C model sustainable in the long term? 
  • While there has been significant growth in the number of DTx - Pharma partnerships in the last few years, implementing a sustainable successful business model between the two companies remains a challenge. How can companies partner up for success? 
  • Establishing coverage and reimbursement by public and private payers will be crucial for higher DTx revenue potential. What business models require product and physicians reimbursement to be successful? 
  • Most companies have many different business models, with independent pricing models and promotional strategies. What is required to be successful and clearly differentiate business models that coexist?
  • Flexibility in approach might be required, giving companies more options to build a successful model. How can companies organize themselves for this and stay nimble without losing focus?

Participants

Participants

Rick Bartels

Managing Partner , DTxCC

Ary Deleray

Personalized & Digital Health Strategy at Roche

Tatsuro Kurachi

Oncology Ecosystems Platform Lead at Eisai US

Ricardo C. Berrios

Executive Founder, Adhera Health Inc

Karine Soulat

Consultant, Wellthy Therapeutics

Mansa Shroff

Head of Partnerships at WKD.SMRT

Myles Furnace

Commercial VP, Closed Loop Medicine

Zina Manji

Sr Director of Regulatory Affairs at GSK

David Wierz

Principal, Exponent

Mindaugas Galvosas

Medical Officer & Business development, Hyfe

Philip Mertes

Co-Founder & CEO/COO, EVOCAL Health

Chris Cera

CEO, Arcweb Technologies

Number of Participants


Up to 12
Date  
June 30, 2022
Community

Sustainable Business Models for DTx in the US

Cracking the US market is no mean feat for digital health companies. For digital therapeutics (DTx), there is still no solid playbook for building a sustainable business model. Some companies head straight for the consumer market, others look to partner and build a B2B2C model, many do both. 

So how can companies plot out a business model that gives them the best chance of success? Join us to break down the opportunities and issues for DTx in the US:

  • Direct to consumer (D2C) can be an attractive initial route to market for some companies seduced by the potential of building traction, generating real-world evidence and fast revenues. However, this model needs strong financial support, so is the D2C model sustainable in the long term? 
  • While there has been significant growth in the number of DTx - Pharma partnerships in the last few years, implementing a sustainable successful business model between the two companies remains a challenge. How can companies partner up for success? 
  • Establishing coverage and reimbursement by public and private payers will be crucial for higher DTx revenue potential. What business models require product and physicians reimbursement to be successful? 
  • Most companies have many different business models, with independent pricing models and promotional strategies. What is required to be successful and clearly differentiate business models that coexist?
  • Flexibility in approach might be required, giving companies more options to build a successful model. How can companies organize themselves for this and stay nimble without losing focus?
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Sustainable Business Models for DTx in the US

30th June @ 10:45AM EDT
Digital Therapeutics (DTx)

Sustainable Business Models for DTx in the US

30th June @ 10:45AM EDT
Digital Therapeutics (DTx)
Rick Bartels
Managing Partner , DTxCC
LinkedIn Profile
Ary Deleray
Personalized & Digital Health Strategy at Roche
LinkedIn Profile
Tatsuro Kurachi
Oncology Ecosystems Platform Lead at Eisai US
LinkedIn Profile
Ricardo C. Berrios
Executive Founder, Adhera Health Inc
LinkedIn Profile
Karine Soulat
Consultant, Wellthy Therapeutics
LinkedIn Profile
Mansa Shroff
Head of Partnerships at WKD.SMRT
LinkedIn Profile
Myles Furnace
Commercial VP, Closed Loop Medicine
LinkedIn Profile
Zina Manji
Sr Director of Regulatory Affairs at GSK
LinkedIn Profile
David Wierz
Principal, Exponent
LinkedIn Profile
Mindaugas Galvosas
Medical Officer & Business development, Hyfe
LinkedIn Profile
Philip Mertes
Co-Founder & CEO/COO, EVOCAL Health
LinkedIn Profile
Chris Cera
CEO, Arcweb Technologies
LinkedIn Profile

Sustainable Business Models for DTx in the US

Cracking the US market is no mean feat for digital health companies. For digital therapeutics (DTx), there is still no solid playbook for building a sustainable business model. Some companies head straight for the consumer market, others look to partner and build a B2B2C model, many do both. 

So how can companies plot out a business model that gives them the best chance of success? Join us to break down the opportunities and issues for DTx in the US:

  • Direct to consumer (D2C) can be an attractive initial route to market for some companies seduced by the potential of building traction, generating real-world evidence and fast revenues. However, this model needs strong financial support, so is the D2C model sustainable in the long term? 
  • While there has been significant growth in the number of DTx - Pharma partnerships in the last few years, implementing a sustainable successful business model between the two companies remains a challenge. How can companies partner up for success? 
  • Establishing coverage and reimbursement by public and private payers will be crucial for higher DTx revenue potential. What business models require product and physicians reimbursement to be successful? 
  • Most companies have many different business models, with independent pricing models and promotional strategies. What is required to be successful and clearly differentiate business models that coexist?
  • Flexibility in approach might be required, giving companies more options to build a successful model. How can companies organize themselves for this and stay nimble without losing focus?
When:
30th June @ 10:45AM EDT
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