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Building a Value Proposition that Addresses Payers Pain Points

8th November @ 10:45AM EDT

Many DTx companies target payers to get reimbursed, but very few vendors get what they are looking for. The process is not as straightforward as it is for drugs, and on top of that, DTx is becoming a more crowded and mature industry, making it harder to demonstrate value over competitors. Therefore, it is critical to have a good understanding of the payer’s needs and motivations to have a more focused and effective market access strategy. 

How can DTx vendors build a value proposition that addresses payers’ pain points? Join other senior leaders in this meeting to deep dive into the following:

  • Understanding the different payer archetypes, their business drivers, motivations and needs. What capabilities does the DTx company need to conduct that research efficiently?
  • What are payers’ most common pain points? How do these vary depending on the type of payer, the geography, their populations, etc.?
  • How can DTx companies optimize the structure of their story to tailor their narrative and maximize impact when talking to payers?
  • Data points DTx companies need to show their value proposition. How can they show long-term cost reductions when they have been in the market for a short time?
  • What are the most appealing pricing models for both DTx and payers (e.g. pay per monthly user, pay per healthcare cost reduction, etc.)?
  • Differentiation from competitors. Best practices for DTx companies to build a value proposition that stands out from the crowd.

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

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Building a Value Proposition that Addresses Payers Pain Points

Michael Pace
CEO & Founder at PalmHealth.co
Simon Bock
Market Access Manager, Tiefenbacher Group
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Building a Value Proposition that Addresses Payers Pain Points

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8th November @ 10:45AM EDT

Many DTx companies target payers to get reimbursed, but very few vendors get what they are looking for. The process is not as straightforward as it is for drugs, and on top of that, DTx is becoming a more crowded and mature industry, making it harder to demonstrate value over competitors. Therefore, it is critical to have a good understanding of the payer’s needs and motivations to have a more focused and effective market access strategy. 

How can DTx vendors build a value proposition that addresses payers’ pain points? Join other senior leaders in this meeting to deep dive into the following:

  • Understanding the different payer archetypes, their business drivers, motivations and needs. What capabilities does the DTx company need to conduct that research efficiently?
  • What are payers’ most common pain points? How do these vary depending on the type of payer, the geography, their populations, etc.?
  • How can DTx companies optimize the structure of their story to tailor their narrative and maximize impact when talking to payers?
  • Data points DTx companies need to show their value proposition. How can they show long-term cost reductions when they have been in the market for a short time?
  • What are the most appealing pricing models for both DTx and payers (e.g. pay per monthly user, pay per healthcare cost reduction, etc.)?
  • Differentiation from competitors. Best practices for DTx companies to build a value proposition that stands out from the crowd.

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

Apply to AttendRegister to AttendApply to Attend

Participants

Participants

Michael Pace

CEO & Founder at PalmHealth.co

Simon Bock

Market Access Manager, Tiefenbacher Group

Maxime Champain

Lead, BDH External Innovation & Alliances, Search & Evaluation, Biogen

Maike Schmitz

Oncology Lead, RoX Health

Anna-Maria Heidinger

Head of Digital Innovation Hub Europe, Daiichi Sankyo Europe GmbH

Nina Bufi

Lead, BDH external Innovation & Alliances, Digital Therapeutics EU, Biogen

Daphne Petrich

Senior Business Development Manager at HelloBetter

Brian Clancy

Co-Lead & Associate Director, Product Strategy, Marketing & BD, AppScript - IQVIA

Patrick Keenan

Associate Director - Business & Commercial Development, Rx+ Commercial Group at Astellas Pharma

Susanna Brandi

Associate Director at Merck KGaA, Darmstadt, Germany

Chris Cera

CEO, Arcweb Technologies

Number of Participants


Up to 12
Date  
November 8, 2022
Community

Building a Value Proposition that Addresses Payers Pain Points

Many DTx companies target payers to get reimbursed, but very few vendors get what they are looking for. The process is not as straightforward as it is for drugs, and on top of that, DTx is becoming a more crowded and mature industry, making it harder to demonstrate value over competitors. Therefore, it is critical to have a good understanding of the payer’s needs and motivations to have a more focused and effective market access strategy. 

How can DTx vendors build a value proposition that addresses payers’ pain points? Join other senior leaders in this meeting to deep dive into the following:

  • Understanding the different payer archetypes, their business drivers, motivations and needs. What capabilities does the DTx company need to conduct that research efficiently?
  • What are payers’ most common pain points? How do these vary depending on the type of payer, the geography, their populations, etc.?
  • How can DTx companies optimize the structure of their story to tailor their narrative and maximize impact when talking to payers?
  • Data points DTx companies need to show their value proposition. How can they show long-term cost reductions when they have been in the market for a short time?
  • What are the most appealing pricing models for both DTx and payers (e.g. pay per monthly user, pay per healthcare cost reduction, etc.)?
  • Differentiation from competitors. Best practices for DTx companies to build a value proposition that stands out from the crowd.

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

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  • Get personalised recommendations
  • Join specialised communities in areas like DTx, AI, Clinical Trials Innovation and more
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Building a Value Proposition that Addresses Payers Pain Points

8th November @ 10:45AM EDT
Digital Therapeutics (DTx)

Building a Value Proposition that Addresses Payers Pain Points

8th November @ 10:45AM EDT
Digital Therapeutics (DTx)
Michael Pace
CEO & Founder at PalmHealth.co
LinkedIn Profile
Simon Bock
Market Access Manager, Tiefenbacher Group
LinkedIn Profile
Maxime Champain
Lead, BDH External Innovation & Alliances, Search & Evaluation, Biogen
LinkedIn Profile
Maike Schmitz
Oncology Lead, RoX Health
LinkedIn Profile
Anna-Maria Heidinger
Head of Digital Innovation Hub Europe, Daiichi Sankyo Europe GmbH
LinkedIn Profile
Nina Bufi
Lead, BDH external Innovation & Alliances, Digital Therapeutics EU, Biogen
LinkedIn Profile
Daphne Petrich
Senior Business Development Manager at HelloBetter
LinkedIn Profile
Brian Clancy
Co-Lead & Associate Director, Product Strategy, Marketing & BD, AppScript - IQVIA
LinkedIn Profile
Patrick Keenan
Associate Director - Business & Commercial Development, Rx+ Commercial Group at Astellas Pharma
LinkedIn Profile
Susanna Brandi
Associate Director at Merck KGaA, Darmstadt, Germany
LinkedIn Profile
Chris Cera
CEO, Arcweb Technologies
LinkedIn Profile

Building a Value Proposition that Addresses Payers Pain Points

Many DTx companies target payers to get reimbursed, but very few vendors get what they are looking for. The process is not as straightforward as it is for drugs, and on top of that, DTx is becoming a more crowded and mature industry, making it harder to demonstrate value over competitors. Therefore, it is critical to have a good understanding of the payer’s needs and motivations to have a more focused and effective market access strategy. 

How can DTx vendors build a value proposition that addresses payers’ pain points? Join other senior leaders in this meeting to deep dive into the following:

  • Understanding the different payer archetypes, their business drivers, motivations and needs. What capabilities does the DTx company need to conduct that research efficiently?
  • What are payers’ most common pain points? How do these vary depending on the type of payer, the geography, their populations, etc.?
  • How can DTx companies optimize the structure of their story to tailor their narrative and maximize impact when talking to payers?
  • Data points DTx companies need to show their value proposition. How can they show long-term cost reductions when they have been in the market for a short time?
  • What are the most appealing pricing models for both DTx and payers (e.g. pay per monthly user, pay per healthcare cost reduction, etc.)?
  • Differentiation from competitors. Best practices for DTx companies to build a value proposition that stands out from the crowd.

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

When:
8th November @ 10:45AM EDT
Apply to attend
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