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Physician Adoption of Prescription DTx

3rd November @ 11:45AM EDT

Physician adoption is one of the keys to unlocking the revenues expected from DTx solutions. While we have seen immense growth in the DTx market in recent years, physician adoption still remains quite low. Even with the introduction of frameworks like DiGA in Germany, mHealthBelgium, or the RTM codes in the US, significant investments and creativity in marketing and sales models are still needed. 

Join us in a peer-to-peer conversation to discuss the following with other senior leaders:

  • Traditional awareness and education strategies have not worked yet in DTx. What innovative and ingenious education strategies can we use when targeting physicians? 
  • From a sales perspective, what alternatives do DTx companies have other than the traditional salesperson model? Would a consultant-like model work better? 
  • How can DTx companies identify early adopters physicians? What are the ‘personas’ they should spend the sales and marketing resources on?
  • How can digital health formularies, prescription platforms, and rating systems increase the number of prescriptions of DTx by physicians? 
  • The importance of showing that the DTx can be seamlessly integrated into physicians’ daily routine without friction. How can we do this efficiently? How can DTx companies build more physician-friendly solutions while being patient-centric too?
  • Do we need health systems and hospitals to be the primary buyer so that they mandate changes to physicians? 

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

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Physician Adoption of Prescription DTx

Kal Patel
CEO & Co-Founder at BrightInsight
Kevin Darcy
Director, Link Strategy at Veeva Systems

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3rd November @ 11:45AM EDT

Physician adoption is one of the keys to unlocking the revenues expected from DTx solutions. While we have seen immense growth in the DTx market in recent years, physician adoption still remains quite low. Even with the introduction of frameworks like DiGA in Germany, mHealthBelgium, or the RTM codes in the US, significant investments and creativity in marketing and sales models are still needed. 

Join us in a peer-to-peer conversation to discuss the following with other senior leaders:

  • Traditional awareness and education strategies have not worked yet in DTx. What innovative and ingenious education strategies can we use when targeting physicians? 
  • From a sales perspective, what alternatives do DTx companies have other than the traditional salesperson model? Would a consultant-like model work better? 
  • How can DTx companies identify early adopters physicians? What are the ‘personas’ they should spend the sales and marketing resources on?
  • How can digital health formularies, prescription platforms, and rating systems increase the number of prescriptions of DTx by physicians? 
  • The importance of showing that the DTx can be seamlessly integrated into physicians’ daily routine without friction. How can we do this efficiently? How can DTx companies build more physician-friendly solutions while being patient-centric too?
  • Do we need health systems and hospitals to be the primary buyer so that they mandate changes to physicians? 

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

Participants

Participants

Kal Patel

CEO & Co-Founder at BrightInsight

Kevin Darcy

Director, Link Strategy at Veeva Systems

Elisabeth Tsechanski

Strategic Experience Designer, Daiichi Sankyo Europe GmbH

Julia Häring

Global Director Digital Health Commercialisation, Novo Nordisk

Philipp Unruh

Digital Product Manager, Bayer

Maxime Champain

Lead, BDH External Innovation & Alliances, Search & Evaluation, Biogen

Richard DeNunzio

SVP, Commercial at Click Therapeutics, Inc.

Iman Ahmed

Associate Director, Product Management at Otsuka Pharmaceutical Companies (U.S.)

Anna-Maria Heidinger

Head of Digital Innovation Hub Europe, Daiichi Sankyo Europe GmbH

Nina Bufi

Lead, BDH external Innovation & Alliances, Digital Therapeutics EU, Biogen

Joanna Kemp

Senior Director / Digital Health Lead, Hematology, BMS

Number of Participants


Up to 12
Date  
November 3, 2022
Community

Physician Adoption of Prescription DTx

Physician adoption is one of the keys to unlocking the revenues expected from DTx solutions. While we have seen immense growth in the DTx market in recent years, physician adoption still remains quite low. Even with the introduction of frameworks like DiGA in Germany, mHealthBelgium, or the RTM codes in the US, significant investments and creativity in marketing and sales models are still needed. 

Join us in a peer-to-peer conversation to discuss the following with other senior leaders:

  • Traditional awareness and education strategies have not worked yet in DTx. What innovative and ingenious education strategies can we use when targeting physicians? 
  • From a sales perspective, what alternatives do DTx companies have other than the traditional salesperson model? Would a consultant-like model work better? 
  • How can DTx companies identify early adopters physicians? What are the ‘personas’ they should spend the sales and marketing resources on?
  • How can digital health formularies, prescription platforms, and rating systems increase the number of prescriptions of DTx by physicians? 
  • The importance of showing that the DTx can be seamlessly integrated into physicians’ daily routine without friction. How can we do this efficiently? How can DTx companies build more physician-friendly solutions while being patient-centric too?
  • Do we need health systems and hospitals to be the primary buyer so that they mandate changes to physicians? 

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

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Physician Adoption of Prescription DTx

3rd November @ 11:45AM EDT
Digital Therapeutics (DTx)

Physician Adoption of Prescription DTx

3rd November @ 11:45AM EDT
Digital Therapeutics (DTx)
Kal Patel
CEO & Co-Founder at BrightInsight
LinkedIn Profile
Kevin Darcy
Director, Link Strategy at Veeva Systems
LinkedIn Profile
Elisabeth Tsechanski
Strategic Experience Designer, Daiichi Sankyo Europe GmbH
LinkedIn Profile
Julia Häring
Global Director Digital Health Commercialisation, Novo Nordisk
LinkedIn Profile
Philipp Unruh
Digital Product Manager, Bayer
LinkedIn Profile
Maxime Champain
Lead, BDH External Innovation & Alliances, Search & Evaluation, Biogen
LinkedIn Profile
Richard DeNunzio
SVP, Commercial at Click Therapeutics, Inc.
LinkedIn Profile
Iman Ahmed
Associate Director, Product Management at Otsuka Pharmaceutical Companies (U.S.)
LinkedIn Profile
Anna-Maria Heidinger
Head of Digital Innovation Hub Europe, Daiichi Sankyo Europe GmbH
LinkedIn Profile
Nina Bufi
Lead, BDH external Innovation & Alliances, Digital Therapeutics EU, Biogen
LinkedIn Profile
Joanna Kemp
Senior Director / Digital Health Lead, Hematology, BMS
LinkedIn Profile

Physician Adoption of Prescription DTx

Physician adoption is one of the keys to unlocking the revenues expected from DTx solutions. While we have seen immense growth in the DTx market in recent years, physician adoption still remains quite low. Even with the introduction of frameworks like DiGA in Germany, mHealthBelgium, or the RTM codes in the US, significant investments and creativity in marketing and sales models are still needed. 

Join us in a peer-to-peer conversation to discuss the following with other senior leaders:

  • Traditional awareness and education strategies have not worked yet in DTx. What innovative and ingenious education strategies can we use when targeting physicians? 
  • From a sales perspective, what alternatives do DTx companies have other than the traditional salesperson model? Would a consultant-like model work better? 
  • How can DTx companies identify early adopters physicians? What are the ‘personas’ they should spend the sales and marketing resources on?
  • How can digital health formularies, prescription platforms, and rating systems increase the number of prescriptions of DTx by physicians? 
  • The importance of showing that the DTx can be seamlessly integrated into physicians’ daily routine without friction. How can we do this efficiently? How can DTx companies build more physician-friendly solutions while being patient-centric too?
  • Do we need health systems and hospitals to be the primary buyer so that they mandate changes to physicians? 

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

When:
3rd November @ 11:45AM EDT
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