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D2C Strategies for Digital Health companies

27th May 2021 @ 10:30AM EDT

Health-related Google searches are increasing year after year, showing that consumers are interested in knowing more about their health conditions and how to manage them. This might pose D2C as a reasonable market strategy for digital health companies. The fact that we have seen Digital Health companies shifting from the traditional pharma pathway towards D2C, also reveals the potential of this route to market, which can help to gain traction faster and make the business more scalable. Join this meeting where we will have an informal conversation on: 


  • Best D2C marketing strategies to acquire and retain consumers a.ka patients
  • Challenges with D2C engagement strategies
  • Therapeutic areas more suited to use D2C strategies
  • Markets more suited to D2C strategies

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D2C Strategies for Digital Health companies

Melinda Decker
Fractional Chief Commercial Officer, Digital Health
Nemanja (Nick) Kovačev
MedTech Expert, HTEC Group
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D2C Strategies for Digital Health companies

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27th May 2021 @ 10:30AM EDT

Health-related Google searches are increasing year after year, showing that consumers are interested in knowing more about their health conditions and how to manage them. This might pose D2C as a reasonable market strategy for digital health companies. The fact that we have seen Digital Health companies shifting from the traditional pharma pathway towards D2C, also reveals the potential of this route to market, which can help to gain traction faster and make the business more scalable. Join this meeting where we will have an informal conversation on: 


  • Best D2C marketing strategies to acquire and retain consumers a.ka patients
  • Challenges with D2C engagement strategies
  • Therapeutic areas more suited to use D2C strategies
  • Markets more suited to D2C strategies

Apply to AttendRegister to AttendApply to Attend

Participants

Participants

Melinda Decker

Fractional Chief Commercial Officer, Digital Health

Nemanja (Nick) Kovačev

MedTech Expert, HTEC Group

Conor Hayes

Healthcare Lead, Techvie Software

Jin Lee, Ph.D

Director of Digital Health, Astellas Pharma

Michael Pace

CEO & Founder at PalmHealth.co

Thyago Ohana

Global Digital Transformation Strategist, UCB

Rick Bartels

Managing Partner , DTxCC

Bruce Thomas

Founder & MD, Arcady Group

Larisa Rashid

Commercial Insights and Strategy Lead for Digital Therapeutics, Genentech

Abhishek Shah

CEO, Wellthy Therapeutics

Aahuti Rai

Strategic Advisor, Healthcare Innovation at Four Points Consulting Ltd

Cyndi Williams

Founder & CEO, Quin

Grégoire Guillet

Chief Business and Value Officer, WeHealth Digital Medicine

Number of Participants


Up to 12
Date  
May 27, 2021
Community

D2C Strategies for Digital Health companies

Health-related Google searches are increasing year after year, showing that consumers are interested in knowing more about their health conditions and how to manage them. This might pose D2C as a reasonable market strategy for digital health companies. The fact that we have seen Digital Health companies shifting from the traditional pharma pathway towards D2C, also reveals the potential of this route to market, which can help to gain traction faster and make the business more scalable. Join this meeting where we will have an informal conversation on: 


  • Best D2C marketing strategies to acquire and retain consumers a.ka patients
  • Challenges with D2C engagement strategies
  • Therapeutic areas more suited to use D2C strategies
  • Markets more suited to D2C strategies

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D2C Strategies for Digital Health companies

27th May 2021 @ 10:30AM EDT
Clinician and Patient Engagement & Support

D2C Strategies for Digital Health companies

27th May 2021 @ 10:30AM EDT
Clinician and Patient Engagement & Support
Melinda Decker
Fractional Chief Commercial Officer, Digital Health
LinkedIn Profile
Nemanja (Nick) Kovačev
MedTech Expert, HTEC Group
LinkedIn Profile
Conor Hayes
Healthcare Lead, Techvie Software
LinkedIn Profile
Jin Lee, Ph.D
Director of Digital Health, Astellas Pharma
LinkedIn Profile
Michael Pace
CEO & Founder at PalmHealth.co
LinkedIn Profile
Thyago Ohana
Global Digital Transformation Strategist, UCB
LinkedIn Profile
Rick Bartels
Managing Partner , DTxCC
LinkedIn Profile
Bruce Thomas
Founder & MD, Arcady Group
LinkedIn Profile
Larisa Rashid
Commercial Insights and Strategy Lead for Digital Therapeutics, Genentech
LinkedIn Profile
Abhishek Shah
CEO, Wellthy Therapeutics
LinkedIn Profile
Aahuti Rai
Strategic Advisor, Healthcare Innovation at Four Points Consulting Ltd
LinkedIn Profile
Cyndi Williams
Founder & CEO, Quin
LinkedIn Profile
Grégoire Guillet
Chief Business and Value Officer, WeHealth Digital Medicine
LinkedIn Profile

D2C Strategies for Digital Health companies

Health-related Google searches are increasing year after year, showing that consumers are interested in knowing more about their health conditions and how to manage them. This might pose D2C as a reasonable market strategy for digital health companies. The fact that we have seen Digital Health companies shifting from the traditional pharma pathway towards D2C, also reveals the potential of this route to market, which can help to gain traction faster and make the business more scalable. Join this meeting where we will have an informal conversation on: 


  • Best D2C marketing strategies to acquire and retain consumers a.ka patients
  • Challenges with D2C engagement strategies
  • Therapeutic areas more suited to use D2C strategies
  • Markets more suited to D2C strategies

When:
27th May 2021 @ 10:30AM EDT
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What are HealthXL Virtual Meetings?

HealthXL Virtual Meetings are private group meetings limited to 10 people across different demographic and stakeholder groups. For 75 minutes, you take a deep dive into your chosen topic and explore it from different angles. Virtual Meetings are not webinars: There is no audience, no recording and no hiding behind a screen. You actively participate in a discussion to solve your present challenges and design the future of digital health. And through our Community Hub, you stay up-to-date on the latest news and insights, allowing you to fully immerse yourself in the topic before, during and after.

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HealthXL brings together gamechangers of digital health to support honest discussions in small, private groups. In our Community Hub, for which you can register for free, you can follow a wide range of communities across telehealth, digital therapeutics, patient engagement and more. As a full HealthXL member, you also get access to curated news, the latest insights and an expert network to connect with. Join exclusive virtual meetings to exchange strategies, viewpoints and learnings with members from like-minded yet diverse stakeholder groups.

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As member of HealthXL, you join a community of digital health thought leaders, innovators and game changers around the world. With your membership, you get access to hundreds of insights, reports and resources. You can browse a database with over 90k healthcare organizations and view their active strategic partnerships, commercial relationships, latest funding rounds and research. Through our in-house curated digital health newsfeed, you stay informed on the most impactful news and you can regularly meet with members to share learnings, discuss the latest developments and connect with peers of different demographical stakeholder groups. Contact us today to find out about pricing options.

Through focus groups, we bring together 6-10 thought leaders and industry stakeholders in a series of virtual meetings to collaborate around a defined topic. Each meeting gives the group the opportunity to examine, analyze and collaborate with one another around a digital health topic as well as produce a shareable result.