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Existing and New Distribution Channels for DTx

13th June 2023 @ 10:45AM EDT

Digital therapeutics (DTx) are yet to show success at scale with traditional salesforce distribution channels. The traditional salesforce model is built around selling drugs to physicians and other healthcare providers (HCPs) through personal interactions. However, as DTx do not necessitate HCPs for adoption, and can go through other market strategies (e.g. B2B, B2C), it is not surprising that the same models that work for drugs, are not as effective for DTx. Therefore, new models need to be explored and experimented with when commercialising and distributing DTx to promote widespread adoption. If you are looking for new distribution channels and options for commercialising your DTx solution, don’t miss out on this meeting! During this meeting, we will discuss the future of DTx distribution and the opportunities available for companies seeking to promote and distribute their DTx solutions. Specifically, the meeting will cover:

  • Challenges with traditional salesforce team distribution models for DTx.
  • Existing distribution channels (e.g. pharmacies, telehealth platforms, etc.) that DTx could consider as alternative distribution channels.
  • New distribution channels that can be tapped into. Are there other distribution channels for DTx that may show viability? For example, could a subscription-based model similar to that which Amazon recently launched work for DTx?

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

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Existing and New Distribution Channels for DTx

Ed Melendez
VP, Market Access, Vida Health
Myles Furnace
Commercial VP, Closed Loop Medicine
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Existing and New Distribution Channels for DTx

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13th June 2023 @ 10:45AM EDT

Digital therapeutics (DTx) are yet to show success at scale with traditional salesforce distribution channels. The traditional salesforce model is built around selling drugs to physicians and other healthcare providers (HCPs) through personal interactions. However, as DTx do not necessitate HCPs for adoption, and can go through other market strategies (e.g. B2B, B2C), it is not surprising that the same models that work for drugs, are not as effective for DTx. Therefore, new models need to be explored and experimented with when commercialising and distributing DTx to promote widespread adoption. If you are looking for new distribution channels and options for commercialising your DTx solution, don’t miss out on this meeting! During this meeting, we will discuss the future of DTx distribution and the opportunities available for companies seeking to promote and distribute their DTx solutions. Specifically, the meeting will cover:

  • Challenges with traditional salesforce team distribution models for DTx.
  • Existing distribution channels (e.g. pharmacies, telehealth platforms, etc.) that DTx could consider as alternative distribution channels.
  • New distribution channels that can be tapped into. Are there other distribution channels for DTx that may show viability? For example, could a subscription-based model similar to that which Amazon recently launched work for DTx?

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

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Participants

Participants

Ed Melendez

VP, Market Access, Vida Health

Myles Furnace

Commercial VP, Closed Loop Medicine

Anne Muth

Market Intelligence & KOL Manager, Sidekick Health

Gazal Vakili

Director, Digital Health Innovation, Sumitomo Pharma America Holdings, Inc.

Matt Norton

Vice President of Marketing & Commercial Development at S3 Connected Health

Nathanaelle Cellier Fontanges

Principal, IQVIA

Ralph Morales III

Director, Healthcare Innovation, Oura

Renae Beaumont

Ph.D. Psychology, Weill Cornell Medicine

Pete Brockmeier

Global Partner Lead and Product Owner, Novo Nordisk

Number of Participants


Up to 12
Date  
June 13, 2023
Community

Existing and New Distribution Channels for DTx

Digital therapeutics (DTx) are yet to show success at scale with traditional salesforce distribution channels. The traditional salesforce model is built around selling drugs to physicians and other healthcare providers (HCPs) through personal interactions. However, as DTx do not necessitate HCPs for adoption, and can go through other market strategies (e.g. B2B, B2C), it is not surprising that the same models that work for drugs, are not as effective for DTx. Therefore, new models need to be explored and experimented with when commercialising and distributing DTx to promote widespread adoption. If you are looking for new distribution channels and options for commercialising your DTx solution, don’t miss out on this meeting! During this meeting, we will discuss the future of DTx distribution and the opportunities available for companies seeking to promote and distribute their DTx solutions. Specifically, the meeting will cover:

  • Challenges with traditional salesforce team distribution models for DTx.
  • Existing distribution channels (e.g. pharmacies, telehealth platforms, etc.) that DTx could consider as alternative distribution channels.
  • New distribution channels that can be tapped into. Are there other distribution channels for DTx that may show viability? For example, could a subscription-based model similar to that which Amazon recently launched work for DTx?

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

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Existing and New Distribution Channels for DTx

13th June 2023 @ 10:45AM EDT
Digital Therapeutics (DTx)

Existing and New Distribution Channels for DTx

13th June 2023 @ 10:45AM EDT
Digital Therapeutics (DTx)
Ed Melendez
VP, Market Access, Vida Health
LinkedIn Profile
Myles Furnace
Commercial VP, Closed Loop Medicine
LinkedIn Profile
Anne Muth
Market Intelligence & KOL Manager, Sidekick Health
LinkedIn Profile
Gazal Vakili
Director, Digital Health Innovation, Sumitomo Pharma America Holdings, Inc.
LinkedIn Profile
Matt Norton
Vice President of Marketing & Commercial Development at S3 Connected Health
LinkedIn Profile
Nathanaelle Cellier Fontanges
Principal, IQVIA
LinkedIn Profile
Ralph Morales III
Director, Healthcare Innovation, Oura
LinkedIn Profile
Renae Beaumont
Ph.D. Psychology, Weill Cornell Medicine
LinkedIn Profile
Pete Brockmeier
Global Partner Lead and Product Owner, Novo Nordisk
LinkedIn Profile

Existing and New Distribution Channels for DTx

Digital therapeutics (DTx) are yet to show success at scale with traditional salesforce distribution channels. The traditional salesforce model is built around selling drugs to physicians and other healthcare providers (HCPs) through personal interactions. However, as DTx do not necessitate HCPs for adoption, and can go through other market strategies (e.g. B2B, B2C), it is not surprising that the same models that work for drugs, are not as effective for DTx. Therefore, new models need to be explored and experimented with when commercialising and distributing DTx to promote widespread adoption. If you are looking for new distribution channels and options for commercialising your DTx solution, don’t miss out on this meeting! During this meeting, we will discuss the future of DTx distribution and the opportunities available for companies seeking to promote and distribute their DTx solutions. Specifically, the meeting will cover:

  • Challenges with traditional salesforce team distribution models for DTx.
  • Existing distribution channels (e.g. pharmacies, telehealth platforms, etc.) that DTx could consider as alternative distribution channels.
  • New distribution channels that can be tapped into. Are there other distribution channels for DTx that may show viability? For example, could a subscription-based model similar to that which Amazon recently launched work for DTx?

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

When:
13th June 2023 @ 10:45AM EDT
Apply to attend
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