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Sprint: Beyond Piloting: Growth and Scaling of Pharma-DTx Partnerships (Part 1)

8th March @ 10:45AM EDT

Pharma-DTx Partnerships can be a good strategy when they speak the same language. We have seen some successful pilots, but there are some challenges when it comes to figuring out how best to spread and sustain innovations that deliver value at scale with a relevant ROI for the pharma company. What are the main obstacles to the growth and scalability of DTx-Pharma partnerships? What would successful growth and scaling look like and how do we get there?


In this sprint, we will break this down into 5 key challenges and agree on 5 key recommendations to overcome them. At the end of the session, HealthXL will put together an output with the learnings from the group. Some of the major challenges we may tackle (these are some examples - the group will agree on the problems they want to address):  


  • Customer acquisition cost (CAC) and retention: CAC is usually very high in healthcare, and the revenue from the DTx may not justify the investment. How can pharma build a loyal customer base in a sustainable way as they scale the DTx solution?.
  • Ways to evolve physician and patient training and education when scaling and growing the product across different geographies and cultures
  • Regulatory landscape and label claims. Regulatory agencies are still in the process of developing universal guidelines for DTx approval and use. Every territory has their rules, how can pharma and DTx companies approach regulations and label claims when scaling across countries?
  • Limited and fragmented reimbursement from public and private payers. Every payer has different needs and populations, how can we address this issue when scaling DTx?
  • Data privacy, security and ownership

* Please note Part 2 of this Sprint will take place on March 22nd


We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

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Sprint: Beyond Piloting: Growth and Scaling of Pharma-DTx Partnerships (Part 1)

Mirza Ahmed
Senior Director, Hikma Pharmaceuticals
Kevin Darcy
Director, Link Strategy at Veeva Systems

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8th March @ 10:45AM EDT

Pharma-DTx Partnerships can be a good strategy when they speak the same language. We have seen some successful pilots, but there are some challenges when it comes to figuring out how best to spread and sustain innovations that deliver value at scale with a relevant ROI for the pharma company. What are the main obstacles to the growth and scalability of DTx-Pharma partnerships? What would successful growth and scaling look like and how do we get there?


In this sprint, we will break this down into 5 key challenges and agree on 5 key recommendations to overcome them. At the end of the session, HealthXL will put together an output with the learnings from the group. Some of the major challenges we may tackle (these are some examples - the group will agree on the problems they want to address):  


  • Customer acquisition cost (CAC) and retention: CAC is usually very high in healthcare, and the revenue from the DTx may not justify the investment. How can pharma build a loyal customer base in a sustainable way as they scale the DTx solution?.
  • Ways to evolve physician and patient training and education when scaling and growing the product across different geographies and cultures
  • Regulatory landscape and label claims. Regulatory agencies are still in the process of developing universal guidelines for DTx approval and use. Every territory has their rules, how can pharma and DTx companies approach regulations and label claims when scaling across countries?
  • Limited and fragmented reimbursement from public and private payers. Every payer has different needs and populations, how can we address this issue when scaling DTx?
  • Data privacy, security and ownership

* Please note Part 2 of this Sprint will take place on March 22nd


We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

Participants

Participants

Mirza Ahmed

Senior Director, Hikma Pharmaceuticals

Kevin Darcy

Director, Link Strategy at Veeva Systems

Matt Norton

Vice President of Marketing & Commercial Development at S3 Connected Health

Malin Johansson

Global Head of Digital Health Partnerships at Novo Nordisk

Serdar Gemici

Co-Founder, Albert Health

Ashutosh Malhotra

Digital Business Development & Innovation Scouting Manager Europe at Daiichi Sankyo Europe GmbH

Ralph Morales III

Director, Healthcare Innovation, Oura

Jock Thompson

Chief Revenue Officer, Miku

Valentine Emmanuel

Experience Design & Strategy Lead, Daiichi Sankyo

Ivan Jurisic

Founder/Business Consultant, Patients Influence

Patrick Leyseele

Founder and CEO, 3.life

Tahir Hussain

European BD Director - Digital Therapeutics (DTx), Biofourmis

Carman Ho

Vice President, L1 Health

Number of Participants


Up to 12
Date  
March 8, 2023
Community

Sprint: Beyond Piloting: Growth and Scaling of Pharma-DTx Partnerships (Part 1)

Pharma-DTx Partnerships can be a good strategy when they speak the same language. We have seen some successful pilots, but there are some challenges when it comes to figuring out how best to spread and sustain innovations that deliver value at scale with a relevant ROI for the pharma company. What are the main obstacles to the growth and scalability of DTx-Pharma partnerships? What would successful growth and scaling look like and how do we get there?


In this sprint, we will break this down into 5 key challenges and agree on 5 key recommendations to overcome them. At the end of the session, HealthXL will put together an output with the learnings from the group. Some of the major challenges we may tackle (these are some examples - the group will agree on the problems they want to address):  


  • Customer acquisition cost (CAC) and retention: CAC is usually very high in healthcare, and the revenue from the DTx may not justify the investment. How can pharma build a loyal customer base in a sustainable way as they scale the DTx solution?.
  • Ways to evolve physician and patient training and education when scaling and growing the product across different geographies and cultures
  • Regulatory landscape and label claims. Regulatory agencies are still in the process of developing universal guidelines for DTx approval and use. Every territory has their rules, how can pharma and DTx companies approach regulations and label claims when scaling across countries?
  • Limited and fragmented reimbursement from public and private payers. Every payer has different needs and populations, how can we address this issue when scaling DTx?
  • Data privacy, security and ownership

* Please note Part 2 of this Sprint will take place on March 22nd


We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

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Reports & Insights
Reports and insights shared by the DTx community
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Daily DTx News Curated by our in-house experts
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Interactive dashboards and downloadable organisation data

Your Digital Health Corner

All Posts
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March 24, 2023
Pear Therapeutics: What Happened and What does this mean for DTx?
Pear Therapeutics: What Happened and What does this mean for DTx?
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March 23, 2023
3 Big Little Things August 2021
3 Big Little Things August 2021
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March 22, 2023
What does the Silicon Valley Bank crash mean for digital health?
What does the Silicon Valley Bank crash mean for digital health?
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Frequently Asked Questions

What is a HealthXL Digital Health Meeting?

HealthXL Digital Health Meetings are private group meetings limited to a maximum of 10 people across different demographic and stakeholder groups. They are not webinars, but participant-led group meetings to allow you to explore every facet of digital health with peers.

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How can I become a member of the Digital Health Community?

We invite you to create a free account on our Community Hub to have a look behind the curtains. We'd love to show you the platform in a personal call. Click here to schedule a free session with a member of our team.

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When can I access the Meeting recording?

Our Meetings are all about honest, open discussions. This is why we do not record our them. After each Meeting, if you were a participant, you will receive a link to the key takeaways; a short summary of the Meeting.

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I am participating in this meeting, but can't attend anymore. Can I cancel it?

It can always happen that you cannot attend meetings due to unforeseen reasons. Due to the small group size, even missing one person can be disruptive. We'd like to ask all participants to inform us with at least 48 hours notice or suggest a suitable replacement for themselves.

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Sprint: Beyond Piloting: Growth and Scaling of Pharma-DTx Partnerships (Part 1)

8th March @ 10:45AM EDT
Digital Therapeutics (DTx)

Sprint: Beyond Piloting: Growth and Scaling of Pharma-DTx Partnerships (Part 1)

8th March @ 10:45AM EDT
Digital Therapeutics (DTx)
Mirza Ahmed
Senior Director, Hikma Pharmaceuticals
LinkedIn Profile
Kevin Darcy
Director, Link Strategy at Veeva Systems
LinkedIn Profile
Matt Norton
Vice President of Marketing & Commercial Development at S3 Connected Health
LinkedIn Profile
Malin Johansson
Global Head of Digital Health Partnerships at Novo Nordisk
LinkedIn Profile
Serdar Gemici
Co-Founder, Albert Health
LinkedIn Profile
Ashutosh Malhotra
Digital Business Development & Innovation Scouting Manager Europe at Daiichi Sankyo Europe GmbH
LinkedIn Profile
Ralph Morales III
Director, Healthcare Innovation, Oura
LinkedIn Profile
Jock Thompson
Chief Revenue Officer, Miku
LinkedIn Profile
Valentine Emmanuel
Experience Design & Strategy Lead, Daiichi Sankyo
LinkedIn Profile
Ivan Jurisic
Founder/Business Consultant, Patients Influence
LinkedIn Profile
Patrick Leyseele
Founder and CEO, 3.life
LinkedIn Profile
Tahir Hussain
European BD Director - Digital Therapeutics (DTx), Biofourmis
LinkedIn Profile
Carman Ho
Vice President, L1 Health
LinkedIn Profile

Sprint: Beyond Piloting: Growth and Scaling of Pharma-DTx Partnerships (Part 1)

Pharma-DTx Partnerships can be a good strategy when they speak the same language. We have seen some successful pilots, but there are some challenges when it comes to figuring out how best to spread and sustain innovations that deliver value at scale with a relevant ROI for the pharma company. What are the main obstacles to the growth and scalability of DTx-Pharma partnerships? What would successful growth and scaling look like and how do we get there?


In this sprint, we will break this down into 5 key challenges and agree on 5 key recommendations to overcome them. At the end of the session, HealthXL will put together an output with the learnings from the group. Some of the major challenges we may tackle (these are some examples - the group will agree on the problems they want to address):  


  • Customer acquisition cost (CAC) and retention: CAC is usually very high in healthcare, and the revenue from the DTx may not justify the investment. How can pharma build a loyal customer base in a sustainable way as they scale the DTx solution?.
  • Ways to evolve physician and patient training and education when scaling and growing the product across different geographies and cultures
  • Regulatory landscape and label claims. Regulatory agencies are still in the process of developing universal guidelines for DTx approval and use. Every territory has their rules, how can pharma and DTx companies approach regulations and label claims when scaling across countries?
  • Limited and fragmented reimbursement from public and private payers. Every payer has different needs and populations, how can we address this issue when scaling DTx?
  • Data privacy, security and ownership

* Please note Part 2 of this Sprint will take place on March 22nd


We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.

When:
8th March @ 10:45AM EDT
Apply to attend
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HealthXL brings together gamechangers of digital health to support honest discussions in small, private groups. In our Community Hub, for which you can register for free, you can follow a wide range of communities across telehealth, digital therapeutics, patient engagement and more. As a full HealthXL member, you also get access to curated news, the latest insights and an expert network to connect with. Join exclusive virtual meetings to exchange strategies, viewpoints and learnings with members from like-minded yet diverse stakeholder groups.

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As member of HealthXL, you join a community of digital health thought leaders, innovators and game changers around the world. With your membership, you get access to hundreds of insights, reports and resources. You can browse a database with over 90k healthcare organizations and view their active strategic partnerships, commercial relationships, latest funding rounds and research. Through our in-house curated digital health newsfeed, you stay informed on the most impactful news and you can regularly meet with members to share learnings, discuss the latest developments and connect with peers of different demographical stakeholder groups. Contact us today to find out about pricing options.

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