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Sprint: Prescription DTx - Commercialization Models & Adoption

21st September @ 10:45AM EDT

In the past 2 years a wide variety of companies have co-opted the term “DTx” to describe their digital health offerings. In this meeting we want to focus on a smaller subset of this group: prescription digital therapeutics (PDTs), which are seen as the future of the DTx market. This series of 2 meetings to discuss with other senior leaders the following:


Session 1 (September 1st): Commercialization models

  • Even though some PDT companies choose the traditional pharmaceutical pathway (salesforce-based), are Pharma-PDT partnerships the best efficient commercialization model for PDT companies? What are the alternatives?
  • New consumer-focused telemedicine approaches to PDT distribution have recently entered the market. What are the pros & cons of this model? 
  • How does the prescription pathway influence the product pricing?


Session 2 (September 21st): Adoption 

  • As PDTs are edging closer to becoming incorporated into therapeutic arsenals, the seamless integration into conventional pathways still needs to be ironed out. How can digital health formularies and/or prescription platforms help in PDT adoption? 
  • In some countries, there is prescription capability (e.g Germany, UK), but current prescription rates are still low. What are the next steps to increase PDT prescription and adoption?

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Sprint: Prescription DTx - Commercialization Models & Adoption

Lee Shapiro
Managing Partner, 7wireVentures
Michael Pace
CEO & Founder at PalmHealth.co
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Sprint: Prescription DTx - Commercialization Models & Adoption

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21st September @ 10:45AM EDT

In the past 2 years a wide variety of companies have co-opted the term “DTx” to describe their digital health offerings. In this meeting we want to focus on a smaller subset of this group: prescription digital therapeutics (PDTs), which are seen as the future of the DTx market. This series of 2 meetings to discuss with other senior leaders the following:


Session 1 (September 1st): Commercialization models

  • Even though some PDT companies choose the traditional pharmaceutical pathway (salesforce-based), are Pharma-PDT partnerships the best efficient commercialization model for PDT companies? What are the alternatives?
  • New consumer-focused telemedicine approaches to PDT distribution have recently entered the market. What are the pros & cons of this model? 
  • How does the prescription pathway influence the product pricing?


Session 2 (September 21st): Adoption 

  • As PDTs are edging closer to becoming incorporated into therapeutic arsenals, the seamless integration into conventional pathways still needs to be ironed out. How can digital health formularies and/or prescription platforms help in PDT adoption? 
  • In some countries, there is prescription capability (e.g Germany, UK), but current prescription rates are still low. What are the next steps to increase PDT prescription and adoption?

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Participants

Participants

Lee Shapiro

Managing Partner, 7wireVentures

Michael Pace

CEO & Founder at PalmHealth.co

Gulli Arnason

Chief Marketing & Communications Officer at SidekickHealth

Francesca Wuttke

CEO and Founder, nen Health

Joseph Rubinsztain

CEO & Co-Founder, ChronWell

John Mattison

Operating Partner and CMIO, Arsenal Capital Partners

Aahuti Rai

Strategic Advisor, Healthcare Innovation at Four Points Consulting Ltd

Zina Manji

Sr Director of Regulatory Affairs at GSK

Robert Garber

Partner, 7wireVentures

Ashley Mateus

VP Decision Support and Strategic Planning, Akili Interactive

Matt Norton

Vice President of Marketing & Commercial Development at S3 Connected Health

Chris Cera

CEO, Arcweb Technologies

Number of Participants


Up to 12
Date  
September 21, 2021
Community

Sprint: Prescription DTx - Commercialization Models & Adoption

In the past 2 years a wide variety of companies have co-opted the term “DTx” to describe their digital health offerings. In this meeting we want to focus on a smaller subset of this group: prescription digital therapeutics (PDTs), which are seen as the future of the DTx market. This series of 2 meetings to discuss with other senior leaders the following:


Session 1 (September 1st): Commercialization models

  • Even though some PDT companies choose the traditional pharmaceutical pathway (salesforce-based), are Pharma-PDT partnerships the best efficient commercialization model for PDT companies? What are the alternatives?
  • New consumer-focused telemedicine approaches to PDT distribution have recently entered the market. What are the pros & cons of this model? 
  • How does the prescription pathway influence the product pricing?


Session 2 (September 21st): Adoption 

  • As PDTs are edging closer to becoming incorporated into therapeutic arsenals, the seamless integration into conventional pathways still needs to be ironed out. How can digital health formularies and/or prescription platforms help in PDT adoption? 
  • In some countries, there is prescription capability (e.g Germany, UK), but current prescription rates are still low. What are the next steps to increase PDT prescription and adoption?

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Sprint: Prescription DTx - Commercialization Models & Adoption

21st September @ 10:45AM EDT
Digital Therapeutics (DTx)

Sprint: Prescription DTx - Commercialization Models & Adoption

21st September @ 10:45AM EDT
Digital Therapeutics (DTx)
Lee Shapiro
Managing Partner, 7wireVentures
LinkedIn Profile
Michael Pace
CEO & Founder at PalmHealth.co
LinkedIn Profile
Gulli Arnason
Chief Marketing & Communications Officer at SidekickHealth
LinkedIn Profile
Francesca Wuttke
CEO and Founder, nen Health
LinkedIn Profile
Joseph Rubinsztain
CEO & Co-Founder, ChronWell
LinkedIn Profile
John Mattison
Operating Partner and CMIO, Arsenal Capital Partners
LinkedIn Profile
Aahuti Rai
Strategic Advisor, Healthcare Innovation at Four Points Consulting Ltd
LinkedIn Profile
Zina Manji
Sr Director of Regulatory Affairs at GSK
LinkedIn Profile
Robert Garber
Partner, 7wireVentures
LinkedIn Profile
Ashley Mateus
VP Decision Support and Strategic Planning, Akili Interactive
LinkedIn Profile
Matt Norton
Vice President of Marketing & Commercial Development at S3 Connected Health
LinkedIn Profile
Chris Cera
CEO, Arcweb Technologies
LinkedIn Profile

Sprint: Prescription DTx - Commercialization Models & Adoption

In the past 2 years a wide variety of companies have co-opted the term “DTx” to describe their digital health offerings. In this meeting we want to focus on a smaller subset of this group: prescription digital therapeutics (PDTs), which are seen as the future of the DTx market. This series of 2 meetings to discuss with other senior leaders the following:


Session 1 (September 1st): Commercialization models

  • Even though some PDT companies choose the traditional pharmaceutical pathway (salesforce-based), are Pharma-PDT partnerships the best efficient commercialization model for PDT companies? What are the alternatives?
  • New consumer-focused telemedicine approaches to PDT distribution have recently entered the market. What are the pros & cons of this model? 
  • How does the prescription pathway influence the product pricing?


Session 2 (September 21st): Adoption 

  • As PDTs are edging closer to becoming incorporated into therapeutic arsenals, the seamless integration into conventional pathways still needs to be ironed out. How can digital health formularies and/or prescription platforms help in PDT adoption? 
  • In some countries, there is prescription capability (e.g Germany, UK), but current prescription rates are still low. What are the next steps to increase PDT prescription and adoption?

When:
21st September @ 10:45AM EDT
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