On Nov 16th, 2023, the HealthXL community convened in Princeton, New Jersey. In collaboration with Otsuka, HealthXL organised its fourth Global Gathering of the year around the theme of Leveraging Data-Driven Strategies for Improving Patient Experience.

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The event gathered senior leaders from across the pharmaceutical, medtech, and digital health industries, as well as investors and academics. As is typical with our Global Gatherings, the two-part agenda contained thought-provoking presentations from experts and trailblazers in the data-driven patient experience space, before engaging participants in roundtable discussions for the afternoon. 

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We first heard from Dave Peak (Global Head of Digital Strategy, Partnerships, Innovation, Sanofi) about pursuing an outcome-focused, customer-centric strategy using a common “language” to enable digital health, before learning about the payer perspective on leveraging data to improve patient experience from Michael Munoz (CEO, Ameri Health). Partnership-focused discussions and case studies on “Is Technology the Key Ingredient of Positive Patient Experiences?” were presented by Omri Shor (Founder and CEO, Medisafe) and Bob Gold from Gomo. 

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Roundtable discussions dominated the afternoon agenda, with conversations focused on  Considerations for the Design and Implementation of Patient Experience Strategies. Four key takeaways emerged from the group discussion :  

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Data: Gathering data on physiology and mental/emotional well-being, along with patient behaviour and social determinants, gives a more well-rounded view of well-being and can help improve experiences. This comprehensive approach considers all aspects of patient health.

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Technology: Strategic use of technology, informed by stakeholder feedback, solves real problems and enhances patient experiences. Data tools like wearables, AI/ML, and personalised apps can play a crucial role in improving outcomes. Common standards across and self-regulation of stakeholder ecosystems ensure effective implementation.

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Impact Measures & Outcomes: By collecting patient-reported outcomes, satisfaction scores, and utilisation data, insights into the patient experience and treatment effectiveness are gained. Monitoring clinical outcomes and daily activities guides strategies that prioritise satisfaction, well-being, and healthcare delivery.

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Stakeholders: Involving patients, providers, and pharma companies in the design process ensures that strategies address their needs. Consortia, with its focus on self-generating data and advanced analytics, harnesses the power of data for evidence-based decision-making and improved outcomes.

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The resounding consensus on the day was that there is a need to shift focus from operational and process/data-driven approaches to measuring true patient outcomes and satisfaction. By pulling data from multiple sources, we can facilitate seamless transitions of care throughout a patient’s journey. 

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There is hope for successful digital examples in the next two years that can serve as references to secure budget allocation for patient experience initiatives. 

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Thank you to all HealthXL members and friends who attended the event and contributed their insights and learnings on the day. 

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See you all in Amsterdam on June 17th, 2024 for our next Global Gathering. 

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HealthXL Members can read the full event report on our platform.