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April 2, 2024

Tess’ Top Takes from this Month’s Meetings in Digital Health: March 2024

Events
Tessy Huss

2024 has been off to a great start at HealthXL, with topics ranging from Tech Enabled Change in Oncology Workflows to a Masterclass: The Legacy of Pear Therapeutics

To make sure you don't miss the top insights from our community meetings, here are my top five takeaways from HealthXL meetings that took place in March.

1. Roundtable: Repositioning the Role of DTx in the Industry

In this roundtable meeting hosted by Francesca Wuttke and anchored by Mike Pace, industry experts discussed the evolving landscape of Digital Therapeutics (DTx). The conversation reflected optimism about the potential of DTx to enhance patient care, alongside recognition of the challenges faced by digital health teams. Emphasising evidence-based strategies and adaptability, the group highlighted the need for a nuanced understanding to navigate the complexities of the industry effectively. Collaboration with pharma companies was also discussed, focusing on integration challenges and the importance of clear communication to demonstrate value. Additionally, the group underscored the significance of defining DTx’s role clearly to stakeholders for successful adoption and integration. Addressing financial longevity, the attendees stressed differentiation, regulatory compliance, and effective communication to ensure the sustained value and viability of DTx solutions in the long run.

Read the key discussion points here.

2. Roundtable : Commercialisation Models for PDT'sIn another roundtable discussion led by Kate O’Reilly and anchored by Dan Hoffman, community members delved into commercialization models for Prescription Digital Therapeutics (PDTs), stressing the importance of data ownership and the potential of PDTs compared to non-PDTs.Discussion revolved around market entry challenges, FDA approval value, and the role of healthcare providers in guiding patients towards suitable digital health solutions. The group also explored data monetization opportunities, ethical implications and innovative reimbursement models.Emphasising the need for a robust business model for financial stability, they expressed optimism about PDTs becoming standard treatments with solid clinical evidence. Addressing commercialization challenges, the group discussed pricing justifications, economic value demonstration, and collaboration with payers for sustainability.In conclusion, the group highlighted the importance of user experience, growing market maturity, and the importance of aligning reimbursement requirements for successful commercialization of digital therapeutics.

Dive deeper into this topic here.

3. Masterclass: Reinventing the Wheel: Value Proposition for DTxIn a masterclass led by Anish Shindore and anchored by Gabriele Tundo, experts discussed the challenges and opportunities in the DTx market, emphasizing the importance of understanding a company’s target and current situation when dealing with DTx.The group analysed of pharma-DTx partnerships revealed insights into clinical trial data focus and evolving collaboration dynamics. The experts highlighted the importance of building strong business relationships, validating clinical data, and aligning digital solutions with pharmaceuticals to succeed in this dynamic industry. Integration into existing healthcare systems and scalability were identified as crucial for DTx businesses to thrive. Additionally, the discussion touched on the importance of FDA approvals, personalized health support, and compatibility with existing business models for successful market entry and health management in the pharma industry.

Dive deeper into this topic here.

4. Roundtable: Emerging Trends: Decentralized to Home-based Clinical TrialsA roundtable meeting led by Jo Peddinthi and anchored by Hansa Bhargava delved into the challenges and opportunities of decentralized home-based clinical trials. The discussion focused on improving accessibility and equity in healthcare delivery, emphasising the importance of evidence-backed innovative approaches to enhance patient compliance and completion rates in clinical studies. The group highlighted the benefits of remote patient monitoring (RPM) and external support for device management to ensure continuity of care. Collaborative patient management involving healthcare navigators and social care workers was deemed essential for reducing burden on study sites and improving patient outcomes. Concerns regarding drug delivery, administrative tasks, and patient engagement in decentralized trials were addressed, with a shift towards hybrid models. These models combine remote and in-person visits, offering a potential solution to improve efficiency and effectiveness in clinical trials. The group also explored innovative trial designs involving community-centric pharmacies and the challenges of adopting new digital endpoints to improve recruitment, retention, and overall trail outcomes by leveraging community resources and digital tools effectively.

Dive deeper into this topic here.

5. Roundtable: Exploring Gen AI in the Pharmaceutical IndustryIn this roundtable meeting led by Alette Brinth and anchored by Dave Peak, the group explored the potential of AI in the pharmaceutical industry, focusing on enhancing efficiency in R&D and patient empowerment. The group discussed opportunities and challenges of using generative AI in areas like synthetic R&D, protein generation, and regulatory compliance, emphasising the need to address ethical concerns and regulatory considerations. It is important to balance scepticism and optimism when it comes to adopting AI in healthcare and pharmaceutical innovation. It’s crucial to be cautious yet open-minded about the potential benefits of AI in streamlining processes and improving patient interactions. This approach can help them effectively harness AI’s transformative impact in these fields.Data integrity was highlighted as crucial for integrating AI models effectively, ensuring accurate and reliable data for informed decision-making and patient well-being. Patient empowerment through AI-driven solutions, such as chatbots and avatars, aimed to provide trustworthy information and improve patient experience.

Dive deeper into this topic here.

These are just a few top takeaways from some of our discussions this month. Apply to attend an upcoming HealthXL Community event and get all the insights first hand. Join the HXL community, where  members can rewatch our webinars and read the key takeaways from virtual and in-person events, and more.

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