HealthXL Global Gathering Chicago

Business Models in Digital Health
22nd September 2022
MATTER, 222 W. Merchandise Mart Plaza Suite 1230 Chicago, IL 60654
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Business Models in Digital Health

Significant advancements have been made in working out novel business models for digital health products, but implementing a successful go-to-market strategy remains a major challenge.

We have seen a lot of trial and error, as well as migration between commercialization pathways. One of the critical crossroads on that pathway is whether companies should take the approach of delivering a service, a product, or a bit of both?

Each has pros and cons. A number of digital health products take a service approach, while traditional prescriptions are a product, which adds a layer of complexity to getting these to market.

At HealthXL’s next Global Gathering in Chicago, startups, pharma, and investors will break down the issues around the different approaches to getting a digital health product to market. ‍

We will split up into several roundtables, with each tackling one of the following topics:

(1) Development/Co-development

  • Example use case: BrightInsight+ UCB built a disease management platform for patients with Myasthenia Gravis.
  • Given the high investment and complexities with developing and managing a Digital Health solution internally, is risk-sharing with a manufacturer the better approach?

(2) Joint Venture

  • Example use case: K Health, Anthem and Blackstone Growth are teaming up to launch a joint venture that aims to lower healthcare costs and make care more accessible.
  • What is the best way to structure a multi-modal partnership for greatest impact?

(3) License

  • Example use case: Biogen uses Twill's COPA product to support its patients with Multiple Sclerosis
  • Is exclusivity and scale a challenge with licensing? Should pharma consider exclusive licensing only ?

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In good company

Meg Barron
Vice President, Digital Health Strategy, American Medical Association
Glen Tullman
Founder and Executive Chairman, Livongo
Julie Murchinson
Partner, Transformation Capital
Lisa Suennen
Group Leader, Manatt Ventures
Cathy Zaremba
Director of Product Marketing, BrightInsight
John Beadle
Managing Partner, Aegis Ventures
Kristin Zyga
Sr Director, Market Research, BrightInsight
Robert Garber
Partner, 7wireVentures
Bill Taranto
President, Merck Global Health Innovation Fund
Francesca Wuttke
CEO and Founder, nen Health
Brian Flatley
VP Consulting Services at S3 Connected Health
Garret Coady
Kerry Naughton
Marketing Director, BlueBridge Technologies
Ricardo C. Berrios
Executive Founder, Adhera Health Inc
Jeff Weness
Head of Digital Opportunities and Business Intelligence at Otsuka
Randy Horton
VP of Solutions and Partnerships, Orthogonal
Bernhard Kappe
Founder & CEO, Orthogonal
Ofer Waks
Director, Corporate Strategy and Innovation at Pfizer
Joe Rizk
SVP Strategic Partnerships at MATTER
Matthias Essenpreis
Chief Technology Officer, Roche Diagnostics
Rick Bartels
Managing Partner , DTxCC
Doug Stover
Vice President, Global Head of Innovation at Alexion Pharmaceuticals
Frank Chavez
Digital Business Development, Strategy, & Innovation, Otsuka Pharmaceutical Companies
Chris Bergstrom
President, AmalgamRx
Steve Seuntjens
Partner, Personal Health Solutions
Christian Evans
Vice President Of Business Development: Life Sciences, Sutherland Healthcare Solutions
Steven Collens
Jin Lee, Ph.D
Director of Digital Health, Astellas Pharma
Owen McCarthy
President, Board of Directors and Co-Founder, MedRhythms Inc
David Zuckerman
Digital Health Partnerships Lead, Takeda
Alyssa Dietz, Ph.D.
Director of Strategic Planning and Operations, Digital Therapeutics, Twill
Ankita Despande
Head of Innovation Accelerator, Alexion Pharmaceuticals
Dorothy Hoffman
Access Innovation Lead, Pfizer
Jim Joyce
CEO, HealthBeacon
Uma Makhija Verma
Director, Business Development, Digital Health Lead, Biogen
Robin Blackburn
Vice President, Corporate Digital Accelerator, BD
Daniel Weinstein
Associate Principal, Digital & Connected Health at ZS Associates
Orel Swenson, M.D, MBA
Director Business Development & Strategy, Biofourmis
Lindsey Hagan
Director, Business Development, Biofourmis
Kate Wolin
Vice President, Head of Product, Direct-to-Consumer, Optum
David Feygin
VP IT and Chief Digital Health Officer at Boston Scientific
Jim Howard
CEO, Readout Health
Naomi Parrella
Chief Medical Officer, Readout Health
Edward Kliphuis
Partner, Sofinnova Partners
Kellee M. Franklin, PhD
Founder | Mindful Innovator, Mindful Innovation Labs
Vasyl Pyrozhyk
Associate, Sumitomo Mitsui Banking Corporation
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